CTO and TEMPO Networks deepen 20-year Caribbean media partnership

The Caribbean Tourism Organization and TEMPO Networks have launched a strategic partnership to expand digital, social and broadcast coverage of Caribbean tourism, culture and events. The deal builds on a relationship that began with TEMPO’s launch in 2005 and adds new promotion around major CTO initiatives across the region and diaspora. Why it matters: - The partnership gives Caribbean tourism leaders a larger media platform to reach regional audiences, the diaspora and mainstream travelers. - CTO gains expanded storytelling support around events and destinations that can influence travel interest and cultural visibility. - TEMPO Networks strengthens its role as a long-term media partner for Caribbean tourism development and promotion. What happened: - The Caribbean Tourism Organization and TEMPO Networks announced a strategic partnership on June 12, 2026. - The agreement was signed during Caribbean Week in New York. - The collaboration expands digital, social media and broadcast coverage across CTO initiatives and member destinations. - TEMPO also joined CTO as an Allied Member. - The partnership builds on a relationship that dates to TEMPO’s launch in 2005 at South Street Seaport in New York City alongside CTO. - That 2005 event featured performances by several emerging Caribbean artists, including Rihanna early in her international career. The details: - TEMPO will provide digital-first editorial coverage, social media storytelling, interviews, highlights and destination-focused content around select CTO events and initiatives. - The agreement covers major CTO events, including the Sustainable Tourism Conference, Caribbean Week in New York, the State of the Tourism Industry Conference and Caribbean Weekend in Miami. - CTO and TEMPO will also explore expanded long-form programming, destination storytelling and regional promotional initiatives using content captured at CTO events and member destination activations. - TEMPO has worked with tourism boards, ministries, festivals and destination partners since 2005 to showcase the Caribbean through cultural programming, events, promotions and strategic media initiatives. - Recent collaborations cited by the organizations include St. Vincent & the Grenadines around NASCAR driver Rajah Caruth’s ambassador campaign and Caribbean storytelling initiative. - Other recent work includes coverage of the U.S. Virgin Islands’ Crucian Christmas Festival, St. Thomas Carnival and St. John Celebration. - TEMPO also ran destination promotions and giveaways with Barbados and the British Virgin Islands. - Another collaboration paired TEMPO with the Saint Lucia Tourism Authority on the Hot Ones Caribbean series, which featured celebrity interviews with St. Lucian talent and highlighted St. Lucia’s cuisine, culture and destination appeal. - The organizations also pointed to tourism, culture and lifestyle storytelling across multiple Caribbean destinations and diaspora markets. - Frederick Morton, founder and CEO of TEMPO Networks, said CTO has been an important part of TEMPO’s journey and that the two organizations share a common vision for promoting Caribbean tourism through culture, media and authentic storytelling. - Dona Regis-Prosper, secretary-general and CEO of CTO, said TEMPO Networks has been a powerful voice for the Caribbean for 20 years and that the deepened alliance will help reach new audiences globally. Between the lines: - The deal formalizes a relationship that has already produced destination campaigns, festival coverage and diaspora-focused storytelling. - CTO appears to be leaning more heavily on media partnerships to compete for attention in a crowded tourism market. - TEMPO benefits from deeper institutional access to regional tourism programming and official destination content. What’s next: - CTO and TEMPO will coordinate on upcoming conferences, festivals and destination activations tied to the partnership. - Both organizations plan to develop more long-form programming and promotional content from CTO events and member destination activities. - Additional collaborative initiatives are expected as CTO schedules future events and destination campaigns. The bottom line: - CTO and TEMPO Networks are turning a two-decade relationship into a broader content engine for Caribbean tourism, with more coverage, more promotion and more reach.